Posts in Human Emotion
The Science Of Scent: How To Strategically Influence Your Brain

The most powerful human sense is also the most under utilised. Scent is not only the very first sense activated when we're born, but it is surprisingly our strongest human sense as well.  

Science is only now starting to understand how deeply interconnected the olfactory system is with an individual's emotional state. Where actions such as choosing what we eat and how we schedule our day are mechanisms thought to effect our productivity, scent has been shown to have a correlation to areas of the brain responsible for focus and motivation. This makes it a powerful strategic tool for changing our behaviour and moods.

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