Posts in Design + Innovation
Human-Centric Design & Social Responsibility

When Apple moves an inch, the world stands still and watches. As one of the most innovative and coveted companies in the world, their products have fundamentally changed the way we interact with one another today, and for generations to come.

This week, rumours hit the internet that Apple expressed interest in designing a “smart ring”. As a patent request leaked along with some rough design sketches, Business Insider flatteringly compared the design to Kovert Designs’ very own Altruis ring. Of course, this caught our attention.  

As a group of forward-thinking product designers, engineers, scientists, and creatives, we admire the ingenuity and human-focused design that Apple has brought to the world. But we also recognise that such ingenuity is only valuable in so far it elevates our potential as humans.  In our modern, hyper-connected world, we are also aware of the cost that comes with our global technology obsessions. 

In fact, this is what drives us. It is at the centre of every decision we make.

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