Fitness: The Future of Wearables

Smartphones may still be dominating the tech market but smartwatches seem to have found their niche. Worldwide smartwatch shipments skyrocketed to 800% from 5 million units in 2004 to 40.5 million in 2015 when some product lines focused on fitness. It was a remarkable achievement for smartwatches. This year, tech companies estimate that about 70 million smartwatches will be shipped to different stores worldwide. 

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Kate Unsworth
CAN A WEARABLE BRING EMOTIONAL AND PHYSICAL WELLBEING?

Wearables have yet to convince the world of their transformative power. Super smartwatches and fitness trackers may have become a part of our daily lives, but they still struggle to create lasting meaning for the user. However, as a period of senseless innovation evolves into super smart sensing technology, we’re shifting into an entirely new paradigm that will bring new meaning to wearables: “Welcome to emotional technology."

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Kate Unsworth
FROM A TO Z: INTRODUCING ZENTA

So we started our work on ZENTA– the world's first biometric-sensing wearable for both body and mind.

Beyond filtering the noise around you, ZENTA empowers you to deal with the noise yourself. As we like to say, this super smart accessory is "inspired by humans, perfected by science". ZENTA is an entirely new way of understanding your body and mind. And with that, comes an entirely new way of expressing yourself digitally, a new emotional lexicon. 

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MODERN PRIORITIES: JEN KLUCZKOWSKI OF MINDFRESH

Jen Kluczkowski is the Co-Founder and CEO of Mindfresh, a mindfulness movement designed for environments such as the workplace. Jen is a go-getter by nature. She realised that a universal problem in the corporate world was the amount of long hours sitting in uncomfortable positions and dealing with stressful situations. Her solution was to create a program of yoga-like movements and breathing exercises to combat these obstacles and increase productivity throughout the day.

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SHIFTING TIDES: HOW WELLBEING IS EVOLVING IN THE WORKPLACE

The workday is finally over and you’ve made it to an evening yoga class, phone by the top of your mat in case someone from the office needs to get in touch. As you carry yourself through a vinyasa, notifications begin appearing at a rapid speed. For the second time this week, you must cut out of yoga early. Later that night, dinner with friends is also interrupted by the constant buzzing of work responsibilities. But this is just how it goes, right?

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MODERN PRIORITIES: MEG & NINA OF ADAY

When Nina Faulhaber and Meg He became friends while both working as VCs at Goldman Sachs in London, they decided to quit their jobs to follow their dreams of starting an activewear brand together. Just over a year later, ADAY, a line of fashionably functional activewear designed for you to wear from breakfast meetings to pilates and out for cocktails, was launched in London and New York a year later. Both are global citizens, high-flying graduates, and were nominated as Forbes 30 under 30 (together with their good friend Kate Unsworth, our CEO). This mover-shaker duo can teach us a thing or two about bringing our A-game.

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MODERN PRIORITIES: TALKING TO MIKI AGRAWAL OF THINX

Miki Agrawal is a modern serial entrepreneur on a mission to break modern taboos. She is Co-Founder and CEO of period underwear Thinx, Founder of portable bidet concept Tushy, Founder of gluten-free farm-to-table pizzeria Wild, and author of the book Do Cool Sh*t. Considering what keeps Miki busy in a day, it's clear she knows what she's talking about. A former investment banker and athlete, Miki's story of invention and re-invention is enough to inspire anyone to re-assess how they spend their time. We asked Miki to give us a quick download on what a day looks like between her digital and physical life. 

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