When we think of 'creativity', we tend to associate this notion with those who achieve great things, possess unique talents or attempt to solve the mysteries of the cosmos. But creativity is much more– or much less– than that. Creativity, or innovation, can mean utilising tools in unconventional ways in order to solve basic human problems.
What is human creativity and how does it emerge? How does technology affect our ability to be creative? Are there ways in which we can enhance our abilities to think creatively?
This in-depth insights report explores the nature of creativity as the result of both the right and left hemispheres of the brain working together.
Full PDF report available soon for download.
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